If you’re a business owner seeking to scale your venture in 2024 using digital marketing techniques, you’ve probably considered blogger outreach services.
Blogger outreach is one of the most effective yet largely underutilized digital marketing strategies. However, success in this sector requires much more than simply featuring your content on established blogs.
Fortunately, we’ve prepared a guide to the five proven strategies for successful blogger outreach in 2024. But first, let’s start by understanding what this digital marketing strategy is all about.
Introducing Blogger Outreach
Blogger outreach is a digital marketing strategy in which businesses acquire backlinks by getting their brands featured on reputable, niche-relevant blogs. It’s an ingenious way to tap into the community and audiences of established bloggers.
You can look at blogger outreach as a special type of influencer marketing. The difference is that the influencers, in this case, aren’t necessarily well-known celebrities but independent bloggers with massive following.
Blogger outreach serves two fundamental purposes.
First, it offers a platform to have your company or products discussed by authority figures in your niche. This can make a huge difference in giving your brand higher exposure.
Second, the marketing technique lets you acquire high-quality backlinks to your website. This can consequently improve organic traffic to your site, pushing it higher up on search engine result pages (SERPs).
Thanks to its efficacy, it’s understandable why the past few years have seen a dramatic surge in the demand for high-end blogger outreach services. But before you get your products or content featured on any blog, it would help to understand how this digital marketing strategy works.
Strategies for Successful Blogger Outreach In 2024
1. Research Influential Bloggers in Your Niche
This is the first and most important strategy for waging a successful blogger outreach campaign in 2024.
Obviously, you’ll begin by defining your niche before you can research influential bloggers in that sector. That means narrowing down your search as much as possible. If you’re into alternative medicine, it would help to find bloggers in this sector rather than those who write about health and wellness in general.
It’s also important to look for bloggers whose content resonates perfectly with your target audience. Let’s assume you run a cannabis venture. In this case, it would be prudent to target bloggers who promote marijuana’s benefits as opposed to those who hype the herb’s adverse effects.
Most importantly, seek out bloggers with active audiences. To do that, you may need to head to the author’s comments section to check how many recent engagements their posts have attracted.
Keyword research tools like Google Trends can help you hone in on established bloggers in your niche. Enter the relevant keywords and see who pops up, then take it up.
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2. Engage To Build a Rapport
After finding an authority blogger in your niche, the next logical step is to reach out to them to build a rapport.
A solid relationship is necessary before making any pitch to the blogger.
The first step here would be to engage with the blogger’s content. That not only requires subscribing to their blogs or following them on social media. It also entails actively interacting with their content through likes, comments, and shares.
Be sure to keep your comments authentic and not generic. Any blogger will happily discuss business with you if you’ve demonstrated a genuine interest in their posts.
Once you’ve engaged with a blogger for several months, you can send them a pitch via email.
3. Determine How You’d Want Your Content Featured
When we think of influencer marketing, the first thing that comes to mind is a renowned celebrity mentioning our products or brands. However, there are various ways to avail of blogger outreach services. They include;
Sponsored Posts
Sponsored posts are articles written and published by bloggers on behalf of businesses. They’re generally informative pieces intended primarily to provide value to readers but contain subtle mentions and links to the sponsoring brand.
Most sponsored posts contain a disclaimer at the beginning or the end, declaring that the blogger has received payment for the mentioned products.
Product Reviews
Product reviews are a more effective way to have your content featured on a blog than sponsored posts.
In this arrangement, the blogger reviews your products in exchange for monetary or in-kind payments. The review is mainly neutral but with a slightly positive twist.
Product Features
Product features are similar to sponsored posts in that they entail subtle references.
A blogger would write about a generic topic and then mention your products illustratively.
Giveaways
True to its name, giveaways mainly entail sponsoring competitions through a blogger’s platform and giving an incentive to the eventual winner.
The idea is to get as many people to participate as possible to raise awareness of your brand.
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4. Send a Personalized Pitch
If everything looks great so far, it’s finally time to send a pitch to the identified blogger.
Experts recommend sending a personalized pitch directly to the blogger’s email as opposed to their social inboxes.
But since the author is probably already receiving tons of similar emails, it’s imperative to make your pitch stand out from the crowd. The good news is that there are numerous effective ways to craft a stellar sales pitch.
Ideally, you should start by acknowledging the blogger for the effort they put towards writing compelling pieces. Be specific on how their works might have benefitted you at a personal level.
Then, dedicate the following sections of your email to highlighting your value proposition.
5. Ask the Blogger to Run Your Campaign across Multiple Platforms
Any blogger understands your brand will achieve higher visibility if they promote your content on multiple platforms. After all, the blogger is likely already available on several social networking websites.
However, it doesn’t hurt to make this request formally.
Be categorical that you’d want your brand featured on various platforms, even if it attracts additional fees. That allows you to tap into diverse audiences.
Note that the critical thing here is to feature your brand on niche-specific platforms.
In the case of social networking websites like Facebook with no specific target audience, it would help to have your products or brand mentioned in relevant content.
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Wrap Up
Blogger outreach is an effective digital marketing strategy. But like most marketing techniques, this method requires patience and persistence to realize meaningful results.
It’s also essential to gauge your campaign’s performance across key metrics to establish whether the selected bloggers are delivering on their claims.
